C. A. BridgesPensacola News Journal
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It's not that often when people plan to go out to eatat a convenience store.
That happens at Wawa stores. A lot.
The word "cult" gets thrown around a lot for some chains with passionate fans. In-and-Out Burger. Buc-ee's. Wawa. Let's go with "enthusiasts" instead. In some areas, the local Wawa becomes the place to hang out. People have gotten married at a Wawa. There are songsabout it. People get tattoos. Whenever a new location opens, teeming crowds gather for a near-Mardi Gras experience, if the French Quarterhad a bank of gas stations in the middle.
"We are always grateful and treasure these moments more than anything – from customers lining upto be first in the door of a brand new store, or traveling to every store across a state – these are among the special moments and stories that our associates inspire," said Wawa Public Relations manager Lori Bruce.
2022 marks the 10th anniversary of this Pennsylvania-based chain's arrival in Florida and the company has big plans to expand even more, with its250th store in the Sunshine State due to open later this year.
It's finally happening!Wawa is building two stores in Pensacola.
Wawa factor: Tallahassee tagged for Wawa expansion
Coming soon:Popular convenience store chain Wawa eyes Pensacola-area locations, opening by 2024
So what is a Wawa, and why are people so gaga over it?
What is Wawa?
Open 24 hours a day, 365 days a year, a Wawa offers all the thingsyou'd expect from aconvenience store— snacks, lottery tickets,drinks, tobacco, gas (at most locations), etc. — but they also offer a larger variety of fresh food than most fast-food restaurants such as their made-to-order, fan-favorite hoagies and the hot breakfast "Sizzli" sandwiches. More on all that later.
Wawas also are famous for customer service, scrupulously clean bathrooms, decent gas prices, free air for your tiresand no-charge ATMs. They're a comforting presence for travelers and a community hub for neighborhoods. And this year Forbes ranked them #12 in their Halo 100 list of brands that consumers love.
What does "Wawa" mean?
"Wawa"is anOjibwe Native American word that translates, more or less, as “Canada goose." It's also the name of the town where this version of the company developed and where the corporate offices still reside. That's also why there's a goose on the company's corporate logo.
It's pronounced to rhyme with "saw-saw," and the second w is nevercapitalized.
How did Wawa get started?
As a successfuliron foundryin New Jersey in 1803, in fact. But by the late 1800s the Wood family wasspending a lotoftime vacationing around Philadelphiaand got to like the rural areas. George Wood,who wasinterested in dairy farming, bought a red-roofed Victorian home in Wawa, PA, andthe Wood family went into the dairy processing business promising safe and certified-sanitary milk.
Two Wawa stores open in Brevard on the same day
Opening events for Melbourne’s second Wawa and the first one for Palm Bay.
Tim Shortt, Florida Today
That promise, at a time when safe milk was hard to come by, and their later milk delivery service,made themhugely successful right up to the 1950s and 1960s when the proliferation of grocery stores and corner markets undercut delivery. So the family pivoted and George's grandson Grahame Wood opened the first Wawa Food Market in 1964.
They've grown a bit, since then.
Where was the first Wawa store in Florida?
The first Wawa in Florida opened on July 18, 2012, in Orlando, across from SeaWorld.
How many Wawas are there in Florida?
Wawa will open its 250th store in Florida later this year. Currently, Wawa employs nearly10,000 associates across the state.
Wawa's Florida stores are mostly in the southwest, across centralFlorida and up and down the east coast,but recently Wawa announced plans to open up to 40 new stores around Pensacola, Panama Cityand Tallahassee (along with Mobile, Alabama)with the first stores expected to open in 2024.
“Over the years, we’ve been delighted to hear from so many people from so many areas, who are interested in having a Wawa closer to home. We couldn’t be more excited to bring Wawa’s one-of-a-kind brand and offering to these new markets in the near future,” said John Poplawski, Vice President of Real Estate for Wawa.
There are nearly 1,000Wawa stores in Pennsylvania, New Jersey, Delaware, Maryland, Virginia, Florida, and Washington, D.C.
Wawa President and CEO Chris Gheysens in Naples
Responding to an In the Know question, Wawa President and CEO Chris Gheysens (and Philly guy) talks about how he is one of the few in his industry not to have a Collier County home yet.
Phil Fernandez, Naples Daily News
What's so great about Wawa's hoagies?
Named America's favorite sandwich shop in a 2018 survey, Wawamay be the only company that can rival Publix in Florida for devoted big-sandwichfans.
Wawa started selling made-to-order sandwiches, including hoagies,in 1972. In a 2017 review, Business Insider reportersKate Taylor and Hollis Johnson described the hoagies like so:
"The humble hoagie is one of the main attractions at Wawa, and it does not disappoint," they wrote. "Served warm and well-toasted, with melty mozzarella and spongy yet hardy bread, the meatball hoagie is on the same level of quality as your favorite local deli."
Mostly it's the level of customization and good ingredients, and it's easy to order because Wawa was one of the first placesto use self-serve, touch-screen menus. Step up to an ordering kioskand look over the hot and cold possibilities.Meatball, cheesesteak, tuna salad, different kinds of chicken,pulled pork, veggie, even brisket and more, plus your favoritefixings.
Place your order, pay at the register, get your sandwich. There will be a bit of a wait, depending on how busy they are, but no more than, say, Firehouse Subs.
Fun fact: According to Wawa, the hoagie Floridians hunger for the most is a Toasted Cheese Steak Classic. Since opening their first store here, Wawa has sold enough hoagies"to stretch between Jacksonville and Miami more than eight times," Bruce said.
So, former One Direction singer Harry Styles was at a Delaware Wawa
When the superstar singer walked into a Delaware Wawa, little did he know a superfan was working there. Photos provided by Natali
Jenna Miller, Wochit
What else can I order at a Wawa?
It may take some time to go over your options. Wawa offers a wide array of prepackaged food and breakfast pastries, all fresh and relatively inexpensive. The drinks section— most of one wall— offers lots of different coffee, latte, chai tea, espresso, lemonadeand soft drink choices. (Their coffee is 100% sustainably sourced through the Rainforest Alliance.)
But if you're looking for something other than a hoagie, for some reason, the kiosk has you covered. Paninis, quesadillas, chalupas and more. Sandwiches stacked, club or deli. Multiple soups and salads. Sizzli breakfast sandwiches on bagels, croissants, biscuits, in burritos, or, if you dare, between two pancakes. After 4 p.m. in some locations, the dinner menu begins and you can order burgers, rotisserie chicken or pasta.
Florida's favorite coffee? Wawa's "light and mild" regular, according to Bruce. "Just last year Wawa Florida Associates brewed enough coffee to fill 10,682 kiddie pools," she said.
Wawa taste test:What’s all the fuss?
Does Wawa have a secret menu?
Of course Wawa has a secret menu.
Head to the touch screen kiosk, look around to make sure no one's watching, and tap the goose icon on the bottom left-hand corner. You should see a new screen, with secret items available during special times through the year, such as the Rainbow Bagel, the Birthday Cake milkshake and Birthday Cake smoothie, colorful lemonades, and a whole rangeof Halloween items like the Graveyard Smash chocolate cookie and cream smoothie covered in gummy worms.
How did Wawa get such a cultlike following?
Organically. Whenthey started in Pennsylvania, Wawa featured local brands of snacks and bread and they maintained that parochial feel and identity even as they expanded outward (not that they still sell hoagies in Florida, not subs).
Wawa also is very active in social media, responding daily with jokes and offers of Wawa swag and coupons and helping to build community.
They're also active in the areaswhere they open locations. According to Wawa, since theylaunched their first Florida store they've contributed more than $10 million to non-profits serving local communities including the American Red Cross, Children’s Hospitals, Feeding Florida Food Banks, the USO, JDRF and LLS/Light the Night.
The Wawa Food Share Program allows each store to donate some unsold food items to local food banks.
Wawa president ChrisGheyens told phillymag.com
Somewhere between a convenience store and a restaurant lies Wawa, and you'll have a lot of company there.
C. A. Bridges is a Digital Producer for the USA TODAY Network, working with multiplenewsrooms across Florida. Local journalists work hard to keep you informed about the things you care about, and you can support them by subscribing to yourlocal news organization.Read more articles by Chris here and follow him on Twitter at @cabridges
